Google Media Tools

Google Media Tools

Google media tools are essential for journalists and media managers in their day-to-day operations. Whether one is looking for an opportunity for conducting advanced search on the internet for news leads or for an opportunity to engage audience in any platform, the tools are invaluably useful. The tools are also important in determining and showing locations by the use of Google Maps as well as conducting social media management using the various applications and tools. It is notable that these tools are applicable across all the media including television, print, radio and the internet.

Google media tools are diverse and target specific media functions. They can be categorized into several groups depending on their functions. These groups include the following:

  1. Those tools that are used in gathering and organizing information include:
    1. Google Advanced Search: this tool is used in searches over the internet depending on what you are looking for. You can search using filters of location, content, date or even domain names. By using advanced image search tool, you can locate images using various parameters and filters such as size, copyright, line drawings, clips among others. By using Google Scholar, one can locate academic articles that were previously only available through subscriptions.
    2. Google Drive: you can store and retrieve files from anywhere using Google Drive Tools such as Google Docs, Slides and Sheets.
    3. Trends and Analytics: here you get the chance to explore various trends in searches, use of terms, and happenings in a broad array of issues both over time and space.
    4. Consumer Surveys: this is useful for marketing purposes where one gets to see the trend on consumer behavior analysis.
  2. Those that are used in the development process:
    1. Google Web Toolkit: in the process of building applications that are browser-based, this free tool has been used by developers all over the world.
    2. Android Developers: it is used by android developers for applications aimed at coming up with tools that can be used on Google Play.
    3. Youtube Partnerships: this is perfect for making revenues on your posted videos.
    4. Application Engine: you can develop and host apps on the same Google Apps.
  3. Publishing tools that feature Google Images and News, Custom Searches, Webmaster Central and Google Analytics. These are all important in your website content, traffic and originality.
  4. Google Media Tools that are used in the audience engagement process featuring Youtube, Google+ and Hangouts. These are also used in sharing and disseminating information and for communication purposes. Here you will get a perfect chance to promote your website as well as get traffic.
  5. There is also that group of Google Media Tools that are used in the visualization process. These tools include Google Maps Engine, Crisis Map, Maps API, Google fusion Tables, Google Earth, Earth Engine Time-lapse, as well as Google charts. All of these are invaluable in determining locations for your content and news.
  6. Additional group of Google Media Tools at the disposal of various users include Google politics, Google Crises Response and Google transparency Report. They are perfect in getting to know what is happening in these areas therefore getting a chance to develop your own stories or contents.